with the right mindset
Product Development in Food can be done much quicker.
The food market moves faster than ever. To stay relevant you have to innovate. But you know, introducing new products involves big budgets and you have to do it first time right. As hard as this can be, don’t worry.
With the 1SPRINT method in just one week we think up new product concepts and validate them with your consumers whether they’re ready for market.
How does that compare to your current NPD process?
Cool. How does it work?
We build on proven methods such as Design Thinking and Lean Experiments to quickly get results that count.
We always work with your current team. They have years of experience so they probably know your business best. And -tailored to your challenge- we bring some experts. This way all existing knowledge is used and amplified.
Then we reframe the challenge and generate many solutions or new concepts. But this is the easy part.
The essential element in the approach is instant validation. It’s easy to come up with new idea’s. But you can’t go forward with all of them. So what we do is select the best and test them with your consumers.
Usually we build prototypes of your product and tests them in the market. These typically range from running direct marketing ads to create a real prototype.
This way you know -before anything else- whether your concept is worth investing time and money.
Many happy clients know how much time this can save.
We worked with major food companies.